"Love this mascara! It gives my lashes a natural boost without screaming ‘I’m wearing makeup. ’ It’s the perfect amount of something when I’m sprinting between soccer games, sweating at the gym, or playing tag in the backyard. It holds up through the chaos and doesn’t make me look like I tried too hard—just awake and slightly less exhausted. Total win! Sincerely, Boy Mom"

"So I use this on my lips but also for a subtle wash of color on my cheeks. Girl next door is the first lipstick I’ve tried and actually liked on my lips, and I love the little bit of color it gives to my cheeks. I can’t wait to purchase a few other colors. It’s only on my cheeks in this photo."

"Honey is the perfect color if you’re a ginger or have a almost strawberry blonde hair color. Looks so natural and doesnt rub off! Have been buying this exclusively for years now."

"I love this mascara and I think I've tried them all. I'm so glad I finally found one that the color matches my red hair and I feel natural and not overly made-up, just better."

"This shade is the exact color of my natural lips at their most vibrant. I love how it brings back the color without looking like I’m wearing lipstick. Perfect shade to wear everyday, and it wears nicely."